Reading the European Show Floor: What Drupa and Its Peers Are Signaling About US Print's Next Two Years
Major European printing exhibitions have long functioned as an early-warning system for shifts in global print technology adoption—and the signals coming out of the continent's trade show circuit right now are unusually pointed. From sustainable substrate innovation to AI-assisted prepress workflows, a clear set of themes is emerging that US operators would be well-advised to decode before these trends arrive at their doorstep. This analysis separates the durable disruptions from the exhibition-